• Tesla has big plans for a factory in China - but its lofty ambitions could lead the company to make an old mistake

    3 days ago - By Business Insider

    Tesla is building a factory in China, but the company hasn't been clear on what the timeline for producing vehicles there will be.
    This is nothing new for Tesla , but it's a recurrent problem that highlights a tension between two key audiences that Tesla speaks to.
    At this juncture, Tesla is big enough that it should address the problem and look to solve it.
    As a company, Tesla speaks to three distinct audiences.
    The first are true believers who have always been fans of CEO Elon Musk and his daring enterprise. For them, an enthusiasm for Tesla in the early 21st century is like an...
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