• The head of BMW's impact ventures explains how the auto giant is moving beyond the car - and how building apartments will help it get there

    5 monthes ago - By Business Insider

    BMW and Mini have announced their 5th class of startups in their URBAN-X lab in Brooklyn, New York.
    Esther Bahne, BMW Group's head of impact ventures, said the selection process is incredibly competitive.
    It's all about taking risks on emerging companies, she said, rather than just buying startups to eliminate competition or bolster their offerings.
    Mini is also building an apartment building in Shanghai as it transitions into more lifestyle offerings.
    When BMW's sub-brand Mini arrived in Brooklyn to establish a technology incubator and accelerator in 2017, it took a different approach to...
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