• Expanding the Role of Marketing Operations

    10 monthes ago - By Business 2 Community

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    Marketing Operations are data scientists, portfolio score keepers and process re-engineers. MO will acquire new responsibilities as more B2B organizations realize the power of marketing in affecting revenue growth. Debbie Qaqish explores the ever-growing responsibilities being adopted by this critical function
    Admittedly, I was a bit late to the marketing operations party, not in terms of technology, data and the need to bring the associated skills into marketing. Rather, my tardiness was in terms of the broader and more strategic impact of marketing operations on...
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  • 4 Ways to Expand Your B2B Services Beyond Your Local Market

    4 Ways to Expand Your B2B Services Beyond Your Local Market

    10 monthes ago - By Business

    There's a common plateau that B2B service providers run into. You've built up a solid client base in your local market, but your profits have leveled off. To continue growing your business, you'll need to expand beyond local clients.
    Growing your client base probably won't happen overnight, but a few tactics have proven effective for going outside the local market.
    1. Do more social media marketing.
    Social media marketing has become a popular choice for B2B digital marketing, with 79 percent of marketers even calling it the most effective B2B channel. Even though B2C companies tend to get...
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