• 6 ways beauty brands are embracing digital innovation

    5 monthes ago - By Business Insider

    While many legacy retailers talk of digital innovation but are slow to adopt and adapt, the beauty industry is doing far more than just putting lipstick on the pig. The industry is outpacing apparel and footwear brands by embracing personalization and emerging technology.
    However, individual brands have the challenge of selling their own products while at the same time competing with the massive marketplace retailers, like Sephora and Ulta, that also sell their products. At Sailthru , we're hard at work on the next Retail Personalization Index so we've been thinking about this a lot...
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