• ABM: The CMO's Silver Bullet

    10 days ago - By Business 2 Community

    It's no secret that today's B2B CMO is under a full-scale assault to drive tangible, measurable revenue results. The CEO, executive leadership, the board and the firm's stakeholders have had it with mega marketing budgets that show no business results. In this pressure-cooker environment, it is no wonder the CMO keeps looking for a “silver bullet” to drive revenue and growth. And, while we all know there is no such thing as a silver bullet, ABM might be the closest today's CMO will find.
    I was recently talking with a CMO discussing key metrics for CMOs who have financial accountability...
    Read more ...