• 'Everyone is excited about AR': Quartz wants to get ahead in a hot new ad category

    3 monthes ago - By Business Insider

    Atlantic-owned Quartz is beginning to sell AR ads within its chatbot news app, which has more than one million downloads.
    It's the latest example of how in-house advertising teams at publishers are experimenting with emerging technology to open new buckets of revenue.
    Quartz is betting that advertisers will get on board with augmented reality ads.
    In September, Quartz began testing an augmented reality feature in its mobile app that adds interactive graphics to some stories. For example, a story about NASA getting rid of its Cassini spacecraft included a 3D model of the spacecraft that...
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