• Google vows no new user tracking in Chrome to sell ads

    1 month ago - By Stl Today

    LONDON - Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers, in a change that threatens to shake up the online advertising industry.
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  • Google Says It Won't Use Ad Technology That Tracks Users Across The Web Anymore - Here's What That Means

    Google Says It Won't Use Ad Technology That Tracks Users Across The Web Anymore - Here's What That Means

    1 month ago - By Forbes

    As the largest digital advertising company, its decision will put pressure on others in the industry to overhaul marketing platforms that have been built on the use of personal data.
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  • Google doubles down on its plan to disrupt ads that target web history

    1 month ago - By Washington Post

    Google is going further in its efforts to stop advertisers from following individual people around the web. But the changes are likely to cement the company's power online even more.
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  • Google announces major shift away from precision-targeting of ads based on everything you do on the internet

    Google announces major shift away from precision-targeting of ads based on everything you do on the internet

    1 month ago - By Business Insider

    Summary List Placement Google said on Wednesday it will move away from using technologies that track specific users as the browse the web, a move that could upend the digital advertising industry.
    Google already announced plans to eliminate a technology called third-party cookies, which the company says its Chrome browser will no longer use by 2022, but the search giant now says it will not create or any other tools that identify individual users for advertising purposes, nor will it use those tools in its products.
    "Keeping the internet open and accessible for everyone requires all of us...
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  • Google says it won't adopt new tracking tech after phasing out cookies

    1 month ago - By Tech Crunch

    While we've written about attempts to build alternatives to cookies that track users across websites , Google says it won't be going down that route.
    The search giant had already announced that it will be phasing out support for third-party cookies in its Chrome browser , but today it went further, with David Temkin (Google's director of product management for ads privacy and trust) writing in a blog post that “once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
    “We...
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  • Google vows no new user tracking in Chrome ad data changes

    1 month ago - By Chron

    LONDON - Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.
    The digital giant has been working on proposals to remove from Chrome so-called third party cookies, which are snippets of code used by a website's advertisers to record browsing history in order to show users personalized ads.
    Third-party cookies have been a longstanding source of privacy concerns, so Google proposes instead grouping together web users with similar...
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