• How to Optimize Your Consumer Packaged Goods Brand for Voice Search

    10 days ago - By Business 2 Community

    Once upon a time, consumer packaged goods were discovered through traditional advertising or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word.
    After the introduction of the internet, brands discovered that search engine optimization could help them reach new buyers and extend their reach beyond local stores. Social media only helped to further that reach, especially as CPG brands learned to optimize social...
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