• 'No one would disagree that ad tech is hot again': M&A is heating up as tech giants look to arm themselves against Facebook and Google - and maybe save the digital ad industry

    4 monthes ago - By Business Insider

    A wave of acquisitions and funding rounds this summer indicates that investors are warming back up to advertising technology.
    Industry insiders point to factors like Europe's GDPR law and an industry-wide movement to clean up digital advertising as driving the renewed interest.
    Plus, the dominance of Google and Facebook shows no signs of slowing down, so traditional companies like telecoms and agencies are investing in ad-tech firms for data and technology expertise.
    At the same time, ad-tech companies that have been around for a while - like Integral Ad Science and MediaMath - are...
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