• The marketers' complete guide to hiring an Amazon agency

    8 days ago - By Business Insider

    Summary List Placement A cottage industry of agencies want to be advertisers' go-to Amazon expert.
    Amazon is the third-biggest digital advertising company behind Google and Facebook. Amazon made $13.5 billion from advertising in the first three quarters of 2020, up from roughly $9.3 billion in the year-ago period.
    As Amazon's ad business has grown, dozens of agencies - many founded by former Amazon employees - have popped up to help advertisers buy ads and sell products on the website. Amazon itself recommends many of these agencies through an online directory .
    E-commerce analytics firm...
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  • Aritco And Springwise: How The Future Of The Home Will Change Our Lives In 2021

    Aritco And Springwise: How The Future Of The Home Will Change Our Lives In 2021

    8 days ago - By Forbes

    The incredibly detailed and insightful report by Swedish homelift company Aritco and forecaster Springwise lists 18 emerging tech innovations and an insightful view of how our lives at home may well be completely shifting in light of the Covid-19 pandemic in 2021 and beyond.
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  • Tech firm iSpot is acquiring Ace Metrix to get ahead in the race to fix TV ad measurement

    Tech firm iSpot is acquiring Ace Metrix to get ahead in the race to fix TV ad measurement

    8 days ago - By Business Insider

    Summary List Placement Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured.
    ISpot.TV - a firm that aggregates TV viewing data from networks and smart TVs - has acquired 13-year-old TV measurement firm Ace Metrix for an undisclosed price.
    Marketers are increasingly looking for ways to measure TV ads like digital ads and track metrics like sales and lead generations, and iSpot founder and CEO Sean Muller said that the acquisition would let iSpot help marketers better understand how their TV ads perform.
    For...
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  • WarnerMedia's ongoing shake-up has led to the exits of many respected execs. Meet 6 leaders who have left the company and are now free agents on the job market

    WarnerMedia's ongoing shake-up has led to the exits of many respected execs. Meet 6 leaders who have left the company and are now free agents on the job market

    8 days ago - By Business Insider

    Summary List Placement WarnerMedia has taken big steps to adapt its storied Hollywood studios and businesses for the streaming age since being acquired by telecom AT&T in 2018.
    Those steps include industry-shaking moves like streaming Warner Bros. films on HBO Max the day they hit theaters, and internal changes like uniting its once siloed TV, film, and streaming businesses.
    The shake-up also means some key WarnerMedia leaders who are experienced in navigating tremendous changes have exited the company and are now free agents.
    Insider identified six respected former WarnerMedia executives...
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  • In Biden's first 100 days, businesses can expect easier access to loans and more government contracting opportunities

    In Biden's first 100 days, businesses can expect easier access to loans and more government contracting opportunities

    8 days ago - By Business Insider

    Summary List Placement If last week's selection of Isabel Guzman to head up the Small Business Administration is any indication, President-elect Joe Biden's first 100 days in office will see a flurry of new initiatives for Main Street.
    For perspective on the first steps entrepreneurs can expect from the incoming head of the SBA, Insider spoke with Karen Mills, who ran the agency during Obama's first term - also a moment of economic crisis, lest we all forget.
    Mills is now a senior fellow at Harvard Business School, and the author of the book, Fintech, Small Business & the American Dream...
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  • The Biden administration will continue to scrutinize big tech companies including Google, Apple, and Facebook, according to the DOJ's antitrust chief

    The Biden administration will continue to scrutinize big tech companies including Google, Apple, and Facebook, according to the DOJ's antitrust chief

    8 days ago - By Business Insider

    Summary List Placement Makan Delrahim, the Department of Justice's antitrust boss, said Wednesday the Biden administration will continue the federal government's antitrust investigations into US tech companies once it comes to power in January.
    The Trump administration's outgoing competition chief, told Bloomberg he expects that a group of staff attorneys in President-elect Joe Biden's Justice Department will be in charge of carrying on the inquiries into companies such as Google.
    Delrahim, who will finish his job on January 19, said scrutinizing tech companies by enforcers is crucial for...
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