• Reimagining the Customer Journey in the Telecommunications Industry

    6 days ago - By Business 2 Community

    Why telecom operators must reimagine the customer journey
    I've recently started working closely with several multinational mobile network operators in different regions across Europe, the Middle East, and Asia-Pacific that are all facing similar threats to their business.
    Fierce pricing competition from new entrants and business models are eroding margins. These margin pressures have a dual effect of increasing the relative cost of traditional customer service and support channels , and decreasing the lifetime value of fickle consumers ready to switch to aggressively priced new service...
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