• How Fitbit is trying to transform healthcare, and itself

    12 days ago - By Fast Company

    Your physical and even mental health is a growing focus for Fitbit as it tries to fill the revenue gap left by a stalled business in fitness trackers.
    Fitbit has a problem on its hands. This is not news. After riding high on a 2015 IPO, Fitbit's main product, fitness-tracking wrist wearables, have become less appealing to consumers while smartwatches -especially the Apple Watch-have become more popular.
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