• Twenty Tips for Startup Success, Part Eight: Be Cautious With Your Ideas

    5 monthes ago - By Forbes

    The idea of turning your great idea into a product and a business means putting that idea out into the world. Employees, investors and customers won't be drawn to you by instinct, so you have to make it known to the world what it is you're striving to do with your up-and-coming business.
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  • You Are Responsible for Customer Success, But Are You Driving Customer Success?

    You Are Responsible for Customer Success, But Are You Driving Customer Success?

    5 monthes ago - By Business 2 Community

    I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. To achieve this, many companies start with “mapping the customer journey” in order to understand the complete set of processes that customers go through to be able to fully use the product. While that works well for consumer B2C companies (where, by and large, you're only as good as your latest...
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