• How Hotels Can Use Facebook Throughout the Purchase Funnel - By Ashley Proceviat

    6 monthes ago - By Hotel News Resource

    Many hotels claim to ‘be active' Facebook. But ‘being active' on Facebook as a social channel is very different than using it as a marketing channel. And this is where many hoteliers are falling down. Because it's not just about the number of travelers on Facebook - rather, it's how you use Facebook to influence the traveler's path to purchase. Here's how you can achieve your marketing goals at all stages of the funnel.
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