• 5 Marketing Trends That Will Continue to Blow Up in 2019

    6 days ago - By Business 2 Community

    Remember ten years ago when market analysts were predicting that the paper book market was going to vanish into the ether as the oncoming storm of digital e-books quickly took over the publishing world? Most of us nodded in agreement, thinking it was inevitable. But in fact, since 2009 e-book sales have stalled at a fairly low plateau while paper book sales have gone up and the number of new independent bookstores nationwide has increased by more than 40%. Kindles and Nooks are still plenty popular and useful, but people have not stopped buying bound books.
    Remember in 2011 when the launch...
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  • Is the Influencer Marketing Bubble About to Burst?

    6 days ago - By Business 2 Community

    If it seems like you can't read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn't be far off. Influencer marketing is one of hottest trends, encouraging B2B marketers to rethink the way they create and share content.
    That's why over the past year we've seen a real influencer marketing boom. In 2018 alone, 79% of marketing decision-makers said they would invest in influencer marketing - with 43% planning to invest more than they did in 2017, according to OnBrand Magazine .
    But with this increased investment comes a more penetrated market. As more and...
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  • The Latest B2B Content Marketing Trends, Statistics and Insights for 2019

    The Latest B2B Content Marketing Trends, Statistics and Insights for 2019

    6 days ago - By Business 2 Community

    Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends-North America research. The ninth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.
    The 44-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently. The survey featured many changes and saw the addition of new questions that better reflect the maturation of...
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