• Hospitality Social Media Marketing News - July 12, 2018 Issue

    4 days ago - By Hotel News Resource

    As social media has evolved, we've seen each platform racing to make on-site content more dynamic. GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere. The last two weeks' worth of social media updates largely reflect this trend, granting hotels and resorts new creative tools to better connect with our audiences.
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  • 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success

    8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success

    4 days ago - By Business 2 Community

    Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn't mean you shouldn't be optimizing them for better success. Even automated PPC needs a human touch!
    Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers and customers back into your sales funnel and back to your checkout pages. By now, we know how these ads work: after a potential shopper visits your site, browses a certain category or product, completes a sale or cancels the checkout process before completing the sale, Facebook Dynamic Ads deliver those...
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