• THE KRISTIN LEMKAU INTERVIEW: JPMorgan Chase's CMO explains how she deals with disruption on two fronts at once, why she's moving some ad dollars back to TV, and why it matters what your credit card feels like

    4 monthes ago - By Business Insider

    Being a chief marketing officer of a banking and payments company means facing disruption on two fronts at once, JPMorgan Chase's Kristin Lemkau says.
    In this interview with Business Insider CEO Henry Blodget, Lemkau talks about how she manages a whopping $5 billion marketing budget at a time of tremendous change.
    Lemkau describes why JPMorgan Chase has r etreated from an all-in digital marketing strategy and moved some money back to TV even though fewer people are watching.
    She explains why it's important that Chase's smash-hit Sapphire credit card is made of metal.
    She questions the...
    Read more ...

     

  • THE KRISTIN LEMKAU INTERVIEW: JPMorgan Chase's CMO explains how she deals with disruption on two fronts at once, why she's moving some ad dollars back to TV, and why it matters what your credit card feels like

    4 monthes ago - By Business Insider

    Being a chief marketing officer of a banking and payments company means facing disruption on two fronts at once, JPMorgan Chase's Kristin Lemkau says.
    In this interview with Business Insider CEO Henry Blodget, Lemkau talks about how she manages a whopping $5 billion marketing budget at a time of tremendous change.
    Lemkau describes why JPMorgan Chase has r etreated from an all-in digital marketing strategy and moved some money back to TV even though fewer people are watching.
    She explains why it's important that Chase's smash-hit Sapphire credit card is made of metal.
    She questions the...
    Read more ...

     

  • More Americans are struggling to pay their credit cards, and what's holding them back is only getting worse

    More Americans are struggling to pay their credit cards, and what's holding them back is only getting worse

    4 monthes ago - By Business Insider

    Late payments on credit-card debt remain on the rise.
    This contrasts the trend in other forms of credit including auto loans and mortgages, where late payments of 30 days or more are on the decline.
    Michael Pearce, an economist at Capital Economics, said higher interest rates have left more families struggling to pay promptly.
    Paying off credit-card debt on time is one of the most important ways to maintain a good credit score .
    It's getting more expensive to borrow from banks in America, and some credit card holders are struggling to keep up.
    Interest rates, which influence the cost of...
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