• The Marketer's Three Minute Guide to Data Visualization

    28 days ago - By Business 2 Community

    Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one piece of this puzzle, data visualization is another step towards ‘making more sense' of the information at your disposal. In this quick guide, we'll show you how to use it for better decision making.
    While machines prefer to crunch numbers, us humans are wired to process visuals. In fact, 30% of the brain is devoted to visual processing alone, while only 3% is allocated to hearing. Turning the numbers we have into a visual asset helps us spot emerging trends...
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