• A former Coca-Cola executive-turned cannabis startup founder reveals why crafting the Apple Store of weed is a $50 million opportunity

    26 days ago - By Business Insider

    Marijuana startups are mimicking tech companies' style of marketing and branding.
    Chris Burggraeve, a former Coca-Cola and AB InBev executive-turned cannabis startup founder, estimates that people seeking the "Apple Store experience" for marijuana make up a $50 million opportunity.
    Brands like Toast, Herbessntls, and MedMen are among the many companies taking a page out of Apple's playbook.
    With legal marijuana sweeping the United States and Canada, cannabis industry players are taking it on themselves to make cannabis not just okay, but completely normal.
    That means a proliferation of...
    Read more ...

     

  • A former Coca-Cola executive-turned cannabis startup founder reveals why crafting the Apple Store of weed is a $50 million opportunity

    A former Coca-Cola executive-turned cannabis startup founder reveals why crafting the Apple Store of weed is a $50 million opportunity

    26 days ago - By Business Insider

    Marijuana startups are mimicking tech companies' style of marketing and branding.
    Chris Burggraeve, a former Coca-Cola and AB InBev executive-turned cannabis startup founder, estimates that people seeking the "Apple Store experience" for marijuana make up a $50 million opportunity.
    Brands like Toast, Herbessntls, and MedMen are among the many companies taking a page out of Apple's playbook.
    With legal marijuana sweeping the United States and Canada, cannabis industry players are taking it on themselves to make cannabis not just okay, but completely normal.
    That means a proliferation of...
    Read more ...