• Executives Should Prioritize Honesty and Accessibility to Earn Brand Authenticity

    4 days ago - By Business 2 Community

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    Among the potential benefits of a long-standing, successful business is brand authenticity. Having a strong reputation for quality and original products, customer service and the overall mission can help a business earn this authentic label, along with significant customer recognition and loyalty.
    Take this 2017 study by the communications and public relations firm Cohn & Wolfe. It polled more than 15,000 customers in 15 different markets across the globe, rating more than 1,400 brands based on “reliability, respectfulness and reality,” according to Tanya Dua's story for...
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