• We compared workout classes from SoulCycle and billion-dollar startup Peloton - and the winner was clear

    10 days ago - By Business Insider

    Peloton has revolutionized home fitness with its high-tech indoor bike, which enables users to stream live classes from home. The company launched in 2012 and is now valued at about $4 billion.
    SoulCycle is an indoor cycling workout brand that launched in 2006 and now has 90 studios across the United States and Canada. It's known for inspiring a cult-like following of fans.
    We compared the experience of taking a class with each brand, and there was a clear winner.
    Indoor cycling is becoming the most competitive space in the fitness market. Until 2012, SoulCycle seemed to be invincible with...
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