• Twitter and NBA game streaming deal is about connecting with cord-cutters and younger fans

    2 monthes ago - By Tech Crunch

    Twitter is already working with the NBA to stream video of pregame warm-ups, in-game and post-game highlights, and post-game behind-the-scenes content. Now, the company will for the first time ever stream live NBA action - with a twist. In partnership with the NBA, Twitter will introduce an alternate camera angle view during the second half of the live game, one that's focused on a single player.
    That's right: NBA fans on Twitter won't get to hear commentary, or watch the full game - the stream will only go live in the second half.
    And they're not watching the full game action - the stream...
    Read more ...