• MORGAN STANLEY: There's an important reason Microsoft would never buy Electronic Arts or Activision to create the 'Netflix of video games'

    24 days ago - By Business Insider

    Microsoft may be hungry for gaming content to build out its Xbox subscription service, but don't expect to see any mega acquisitions.
    It just doesn't make much sense economically for Microsoft to buy one of the bigger video game publishers, according to Morgan Stanley.
    In particular, Morgan Stanley analyzed what it would take for Microsoft to justify buying a hypothetical gaming company valued at $39 billion.
    Microsoft would need 100 million subscribers to justify the expense, according to the report. That's 1/3 of the total console gaming population, and an unlikely goal.
    Microsoft is...
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  • Google's new video-game streaming service could mark the beginning of the end for gaming consoles

    Google's new video-game streaming service could mark the beginning of the end for gaming consoles

    24 days ago - By Business Insider

    Google's ProjectStream lets you play blockbuster video games with your internet browser, if you've got a strong enough internet connection.
    Using ProjectStream, the visuals and controls of "Assassin's Creed: Odyssey" match the look and feel of playing the game on PlayStation 4 or Xbox One.
    If ProjectStream and other cloud gaming platforms can provide a streaming experience that feels consistent with playing on console, they can lower the price of entry for high-end video games by hundreds of dollars.
    Cloud gaming will eventually kill consoles if it can provide gamers with a healthy library...
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