• Netflix has hired a new CMO - here's everything we know about its recent marketing moves

    3 monthes ago - By Business Insider

    Netflix has named former BBC Studios marketing chief, Jackie Lee-Joe, as its new CMO.
    Lee-Joe oversaw the marketing behind BBC franchises like "Doctor Who," "Blue Planet," and "Sherlock," while at BBC Studios.
    At Netflix, she'll manage a growing marketing budget, which has been helping promote Netflix's stampede of original movies and TV shows.
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    Netflix has named its new CMO, former BBC Studios marketing chief Jackie Lee-Joe, the company announced on Friday.
    Lee-Joe will oversee Netflix's growing marketing budget when she steps into the...
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