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  • The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

    4 monthes ago - By Business Insider

    On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns.
    One of the more intriguing potential uses for Omni could be to use artificial intelligence to make better ads.
    For example, Omni can scrub videos for specific colors or images which better resonate with consumers.
    While AI has increasingly played a big role in media buying, its use cases in creativity are newer and marketers see an big opportunity for the tech to shake up how ads are made.
    Ad agencies are increasingly investing in technology...
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  • Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

    Omnicom's betting on building its own data expertise even as its rivals spend billions on data providers: 'It de-risks our business'

    4 monthes ago - By Business Insider

    Ad agencies are under pressure to differentiate their services with more data-based offerings that dig into analytics and consumer insight.
    Omnicom unveiled Omni, a central tool available to all of its agencies that pulls in third-party data from companies like Salesforce, LiveRamp and The Trade Desk.
    The move comes a week after Interpublic Group acquired Acxiom Marketing Services for $2.3 billion, showing how the battle for data is heating up among ad holding companies.
    The battle for advertising agencies to get their hands on consumer data and use it in intriguing ways continues. On...
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