• Piano teams up with True to combine advertising and paywalls

    24 days ago - By Tech Crunch

    Nearly every online publisher has launched or announced a paywall - but of course, even the ones who are successful won't convince every reader, or even the majority of readers, to sign up. Now Piano and Truesay they've found more effective way to monetize the rest of the audience, without threatening crucial subscription revenue.
    Piano is a company that's built a range of publisher tools, including paywall and subscription management. True, meanwhile, is an adtech company that was acquired by 21st Century Fox a few years ago.
    Piano's global head of business development Jonas Rideout said...
    Read more ...