• The Louvre says Beyoncé and Jay-Z helped shatter visitor records

    5 monthes ago - By Fast Company

    The museum credits the musical couple with boosting attendance by 25%, after shooting their music video “Apeshit” in the Louvre's halls.
    More than 10 million people visited the Louvre in 2018 -a boost of 25% since 2017. But the booming numbers aren't necessarily due to the museum's collection at all. Instead, the Louvre credits superstars Beyoncé and Jay Z for drawing visitors after the couple shot a music video for the song “Apeshit” in its halls.
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