• 15 Need-To-Know Lead Qualification Stats for B2B Marketers

    2 monthes ago - By Business 2 Community

    You've heard the saying, “time is money”.
    Increasing sales productivity is one of the most powerful growth levers for any company.
    A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out.
    But, for many B2B organizations the sales engine is not turning. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge:

    Sales teams are spending too much time working leads that aren't ready to buy, or don't have any to work at all. This might explain why only 15% of sales...
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