• Micro Data: Why Marketers Need It

    7 days ago - By Business 2 Community

    Data is any company's greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. But with the 21st century's focus on big data, the importance of the tiny facts that lead up to the big revelations seems to have been forgotten. Indeed, rarely do we think about micro data, preferring the dazzle of a vast forest over the beauty of its individual trees. But the truth is this: big data's broad generalizations and correlations can't exist without the fine details that micro data...
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