• How to Create Effective In-Store Promotions

    5 monthes ago - By Business

    On Thursday, July 12, 2018, stuffed animal retailer Build-A-Bear Workshop will hold a Pay Your Age event at locations throughout the United States, Canada and United Kingdom. It's a fairly self-explanatory concept: Guests visiting stores to create a furry friend pay fees equivalent to their current age at checkout.
    Small businesses can learn three valuable lessons from this company if they're looking to hold a buzzworthy event that gets plenty of new foot traffic.
    Dig into your customer data.
    There are two approaches to hosting a special in-store occasion that a small business can take...
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