• Brand WTF of the Week: The Handmaid's Tale wine collection

    5 monthes ago - By Fast Company

    Cancelled after a social media backlash, MGM Television and Lot 18's collaboration was complete commercial clusterf**k.
    There is a peculiar strain of marketing based on the founding principle of that pithy little dictum about all publicity being good publicity that staunchly believes anything people like can be tied back into selling a product. Its most fervent disciples are those who think a Hulk fragrance would be a great idea, or that chili might taste better if made in a slow-cooker chili from a galaxy far, far away. But this product tie-in fundamentalism almost gave us a new line of...
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  • 4 Social Marketing Tips for Small Business

    4 Social Marketing Tips for Small Business

    5 monthes ago - By Business 2 Community

    TeroVesalainen / Pixabay 53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.
    Increase those leads with an active Social Media presence. Whether you aren't posting enough, or you are posting the wrong things, here are 4 tips to help your business use Social Media correctly.
    1. Use the Right Platform(s)
    There are several Social sites to choose from and keeping active, with the right message and content, on all of them can be a daunting task. However, each site tends to...
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  • Why Live Videos On Social Media Are A Game-Changer for Marketers

    Why Live Videos On Social Media Are A Game-Changer for Marketers

    5 monthes ago - By Business 2 Community

    Video marketing is an interactive way to deliver your brand's message and grab the attention of consumers. It can help in increasing engagement on social media.
    Live video as a part of video marketing strategy is gaining popularity and is expected to be a trend in 2019 as well. People spend 3x more time watching a Facebook Live video as compared to pre-recorded videos.
    Social media platforms like Facebook, YouTube, Instagram, Snapchat, and Twitter introduced the live streaming concept to make people share their life events with their friends and family. The below graph shows the state of...
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