• It's Permission: How Email Marketers Can Beat Facebook at the Data Game

    2 monthes ago - By Business 2 Community

    A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform's users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to use,” according to a memo from Carolyn Everson, Facebook's VP of global marketing solutions.
    The shakeup was part of a larger collection of changes Facebook instituted after news reports surfaced that Cambridge Analytica accessed Facebook users' personal information without their permission to support the Trump presidential...
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  • AP Explains: What's changing under new data privacy rules

    AP Explains: What's changing under new data privacy rules

    2 monthes ago - By Chron

    Europe's new data and privacy rules take effect Friday, clarifying individual rights to the personal data collected by companies around the world for targeted advertising and other purposes.
    Years in the making, the rules are prompting companies to rewrite their privacy policies and in some cases, apply the European Union's tougher standards even in the U.S. and other regions where privacy laws are weak. Although they take effect as Facebook faces an enormous privacy crisis , that timing is largely coincidental.
    Not much will change for you, at least right away; companies will keep on...
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