• Can Apple's ARKit shift AR from short-term gimmick to long-term staple for brands?

    8 monthes ago - By Venture Beat

    GUEST: With only 2,000 ARKit-enabled apps to its name and installs showing a downward trend, the hype around Apple's augmented reality technology went quickly from red-hot to lukewarm. News of the latest ARKit update has reignited excitement among developers and brands alike, with the changes inching us closer to a new world of AR possibilities and increased adoption. The question is, can Apple's news finally be the much-anticipated catalyst that shifts the current lackluster perception of AR from short-term gimmick to long-term staple for brands?
    Apple's recent ARKit changes have opened...
    Read more ...