• Videos That Convert: How to Create a Scalable Video Strategy

    7 monthes ago - By Business 2 Community

    Nearly 52 percent of marketing professionals around the world agree that video offers the best ROI. It's probably why research shows 80 percent of internet traffic will be made up of videos.
    Marketers love video because
    It drives higher engagement
    It boosts SEO for first-page ranking on Google
    It costs less to drive a lead
    With the surging demand for video, there's also greater demand for creating video at scale. So how do you do this, and build a thriving channel that drives views, boosts engagement, and attracts new customers to your brand? Here are some tips to get you started.
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  • Netflix consumes 15% of the world's global internet traffic

    Netflix consumes 15% of the world's global internet traffic

    7 monthes ago - By Fast Company

    And streaming video takes up 58% of the world's bandwidth.
    That's according to a report from bandwidth management company Sandvine, reports the BBC. Taking up 15% of the world's bandwidth makes Netflix the biggest data hog on the planet. Following Netflix, miscellaneous video embeds on websites takes up 13.1% of all internet traffic, while YouTube takes up 11.4% and general web browsing takes up 7.8%
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