• The 10 most valuable brands in the world

    2 monthes ago - By Business Insider

    Brand Finance, a brand consultancy firm, released their most recent ranking of the most valuable brands in the world in 2018.
    The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company.
    Amazon took the top spot this year.
    E-commerce, in general, dominated the list, with Amazon , Alibaba , and JD.com all ranking in the top 10.
    Amazon is the most valuable brand in the world - but Walmart and Alibaba aren't far behind.
    Brand Finance's 500-strong ranking shows how overwhelmingly digital of an age we...
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