• Brand strategy will beat serendipity on Twitter at World Cup

    3 monthes ago - By Fast Company

    Twitter's head of global brand strategy Alex Josephson talks about what we should expect during the world's biggest sports event.
    During the 2014 World Cup in Brazil, arguably the biggest moment for any brand on Twitter came when Uruguay's Luis Suarez bit-yes, with his teeth-Italy's Giorgio Chiellini during a Uruguay win over Italy. It was a wild, weird sports moment that somehow embodied Snickers's long-running “You're not you when you're hungry” campaign.
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  • The World Cup could send Twitter's stock soaring, JPMorgan says

    The World Cup could send Twitter's stock soaring, JPMorgan says

    3 monthes ago - By Business Insider

    JPMorgan upgraded Twitter on Tuesday, giving it a $50 price target.
    The bank estimates ad revenues will grow by more than 20% in upcoming quarters, with a boost from the World Cup.
    Follow Twitter's stock price in real-time here.
    The World Cup could help propel Twitter 's surging stock price another 16% higher, JPMorgan said Tuesday.
    The bank upgraded shares of the social-media company, giving them a $50 price target as it continues to show signs of a financial turnaround. The bank's previous target was $39.
    "We are raising our estimates on Twitter shares as we believe advertising momentum...
    Read more ...

     

  • The World Cup could send Twitter's stock soaring, JPMorgan says

    The World Cup could send Twitter's stock soaring, JPMorgan says

    3 monthes ago - By Business Insider

    JPMorgan upgraded Twitter on Tuesday, giving it a $50 price target.
    The bank estimates ad revenues will grow by more than 20% in upcoming quarters, with a boost from the World Cup.
    Follow Twitter's stock price in real-time here.
    The World Cup could help propel Twitter 's surging stock price another 16% higher, JPMorgan said Tuesday.
    The bank upgraded shares of the social-media company, giving them a $50 price target as it continues to show signs of a financial turnaround. The bank's previous target was $39.
    "We are raising our estimates on Twitter shares as we believe advertising momentum...
    Read more ...