• 89% of Teens Own Smartphones. What Does That Mean for Marketers?

    1 month ago - By Business 2 Community

    Marcino / Pixabay
    One of my friends became relatively high-up at Snap about 18 months ago. He had used the service before joining the staff, but his first positive takeaway was about youth usage. “Teenagers use this as text in some regards,” he told me, “and some of our competitors in the social space, like Facebook, don't necessarily have that.” Statistics back that up.
    Well, in 2018, teen ownership of smartphones grew to 89% - and it was only 41% in 2012. The first big takeaway there is either “more progressive parents” or “better security features in the eyes of those parents.” Take...
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