• North Face is cutting waste by selling refurbished old coats

    2 monthes ago - By Fast Company

    To try to create more of a circular economy in the fashion industry, the outdoor gear company is launching a new line called Renewed, made up of old garments cleaned up so well that they're like new.
    If you buy a jacket from a just-launched pilot collection from The North Face, someone else might have already climbed a mountain or run a marathon in it. Called The North Face Renewed , the products are sourced from returns or defective items, cleaned and repaired to the quality of a new piece of clothing, and then sold online at a discount, as part of the company's move toward a more...
    Read more ...

     

  • Is H&M's new influencer-driven line the future of fashion?

    2 monthes ago - By Fast Company

    The struggling fast-fashion giant's new /Nyden brand collaborates with youth-oriented stars like Dua Lipa to create clothes that speak to their fan base.
    At H&M's new youth-oriented /Nyden label, fashion designers are out, and entertainers and sports heroes are in. While the concept is nothing new , /Nyden's approach is. Instead of building around one big name, the brand is turning to a series of celebs who have passionate followers-or “tribes.”
    Read more ...