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“Rick and Morty” Fans Will Now Finally, Finally Taste the Szechuan Sauce
1 month ago - By Fast Company
McDonald's has ordered 20 million cups of the sauce featured in an episode of “Rick and Morty,” thus closing a painful chapter from the brand's recent past.
It was supposed to be so simple. Instead, it was a brand disaster. Late last summer, McDonald's attempted to connect with the youth market by resurrecting a long-gone sauce recently referenced on Rick and Morty , a TV show college students are practically mandated to watch. The only problem was that McDonald's somehow underestimated the show's explosive popularity. When the brand re-upped on the Szechuan Sauce it rolled out originally...
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