• “We see ourselves as the Blumhouse of romance”: How Frolic tapped into a billion-dollar industry

    8 days ago - By Fast Company

    The billion-dollar romance industry is driven by an 85% female, extremely engaged audience. Sarah Penna and Lisa Berger launched a media company to cater to them.
    In the spring of 2017, Awesomeness TV executive Sarah Penna was sitting in the office of Lisa Berger, the former programming president of E! Entertainment, who was working as a consultant at the youth-centric, multimedia company. They were awaiting the launch of a new digital series they'd commissioned for the streaming app Go90, based on the YA romance novel Confess by Colleen Hoover, in which a single mom falls for an L.A...
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