• Business is booming for the 30-year-old cofounder of Spoon, a granola brand that got its start on 'Dragon's Den'

    11 days ago - By Business Insider

    Business Insider met with 30-year-old Annie Morris, one half of Spoon.
    She took her obsession with cereal and turned it into a successful business with her cofounder and brother-in-law Jonny Shimmin.
    Spoon is an urban cereal brand that focuses on quality ingredients.
    The pair won £50,000 of investment from two investors on Dragon's Den in 2014 and have just completed a Seedrs fundraising campaign for another £278,025.
    Spoon has five products - three granolas and two mueslis - which are now stocked in over 250 supermarkets.
    In 2014, Annie Morris made the drastic decision to quit her job in...
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