• At the start of every semester, a business school professor asks his students a question, and most everyone gets the answer dead wrong

    10 monthes ago - By Business Insider

    Starting a business because you're passionate about isn't always advisable, experts say.
    Too much enthusiasm can be unappealing to potential investors, who would rather see an entrepreneur who's highly prepared.
    Passion can also lead to poor business decisions.
    Some research suggests that passion can grow over time the more effort an entrepreneur puts into their business.
    At the start of every semester, Noam Wasserman asks his students a question: How important is passion for the "entrepreneurial magic?"
    Wasserman is the founding director of the Founder Central Initiative at the University...
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