• Kroger Is Launching Its Own Fashion Brand

    7 days ago - By Fortune

    Grocery chain Kroger is developing its own apparel brand with some help from globally-renowned fashion designer Joe Mimran.
    The line, which will include men's, women's, juniors, kids, and baby collections, are designed to make "creating outfits, or outfitting an entire family, quick and simple."
    The name of the collection will be "Dip" something Mimran says "just kind of clicked" when they started thinking of a name for the clothing line.
    "We looked at Kroger's unmatched heritage in food,” Mimran said. “We thought about the fun, easy energy of the clothes. We thought about what makes every...
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