• Amazon's acquisition of PillPack may be a step to capture the growing demographic of patients over 65

    17 days ago - By Chron

    Getty/Eamonn M. McCormack
    Amazon's recent purchase of digital pharmacy PillPack could poise it to capture more customers over the age of 65.
    Analysts at Morgan Stanley think this move could increase Amazon Prime's market reach and result in higher profits.
    Amazon's investment in both healthcare and prescription drugs are likely to increase its revenue and gross profit.
    As the US population ages at a rapid rate, a new target demographic is emerging: those aging into the hands of Medicare.
    For months, it's seemed like Walmart and Amazon could be entering into a war in order to capture this...
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