• How to Do a Content Audit

    6 monthes ago - By Business 2 Community

    Return on investment. It's been the bugaboo of content marketing for far too long.
    Getting to a positive ROI from content marketing requires a lot of things, of course. The most basic thing is to get results from your content assets in the first place.
    If your content isn't generating much business, your ROI is probably negative - whether you can measure it or not.
    So how do you know if your content is generating business? And, more specifically, how do you know which parts of your content are generating business?
    Obviously, you track results. The results of each individual piece of...
    Read more ...