• Controlling Your Destiny

    21 days ago - By Business 2 Community

    Geralt / Pixabay
    For those who may not have already guessed, I'm a control freak. It can be a terrible characteristic if it is manifested in micro-management, constantly being in tell mode, not listening. Over years, I've spent a lot of time looking at what I can control-and makes sense to control, and letting go.
    As much as we like to think we can control things, there is so much beyond our control.
    We can't control our customers or their buying process. We can only seek to guide it, influence it, help our customers navigate the buying process, but they have to control and manage it...
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