• Former GE Vice Chair Beth Comstock: Why I Turned Down Steve Jobs-Twice

    1 month ago - By Fortune

    In 2005, Beth Comstock was running digital for NBC when she got a call from a very unexpected recruiter: Apple co-founder Steve Jobs. In this exclusive excerpt from her new book, Imagine It Forward: Courage, Creativity, and the Power of Change , the former GE SVP and vice chair tells the story of how and why she turned Jobs down when he came calling.
    “Imagine It Forward” by Beth Comstock. Credit: Currency, Penguin Random House
    As NBC's new head of digital, I'd been working with Apple to push more of our digital content to iTunes, and I got to know their team as the relationship grew. I met...
    Read more ...