• Morning Market Audio 12/7/18

    11 days ago - By AG Web


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  • Influencer Marketing and Crisis Management: Perfect Combination in a Storm - 7 Facts to Consider

    11 days ago - By Business 2 Community

    What do Influencer Marketing and Crisis Management have in common? Not a lot.
    Crisis Management is as old as the hills. It tends to be dominated by traditional corporate communications agencies or specialist crisis communications ones. Given its maturity, there is a well-refined approach (you can find guides and templates anywhere). The value comes from preparation, practice and keeping a cool head when the storm clouds arrive. Its main focus is containment.
    Influencer Marketing is a new discipline that is still finding its feet - its rules are still being written. It tends to be dominated...
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