• Macy's Investment in Tech Startup b8ta Shows It's Serious About a Turnaround

    11 monthes ago - By Fortune

    When it comes to reinventing its old department store model, Macy's m
    means business.
    The retailer said on Tuesday it was taking a minority stake in b8ta , and working with the Silicon Valley startup to expand its new Market Macy's concept, a pop-up shop within its stores where it showcases newer products of note. B8ta, a three-year-old company founded by Vibhu Norby, William Mintun, and Phillip Raub , lets shoppers try tech gadgets before buying them and has attracted attention for its innovative way of presenting products and collect data about shopper habits.
    The investment by Macy's...
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