• Macy's Investment in Tech Startup b8ta Shows It's Serious About a Turnaround

    2 monthes ago - By Fortune

    When it comes to reinventing its old department store model, Macy's m
    means business.
    The retailer said on Tuesday it was taking a minority stake in b8ta , and working with the Silicon Valley startup to expand its new Market Macy's concept, a pop-up shop within its stores where it showcases newer products of note. B8ta, a three-year-old company founded by Vibhu Norby, William Mintun, and Phillip Raub , lets shoppers try tech gadgets before buying them and has attracted attention for its innovative way of presenting products and collect data about shopper habits.
    The investment by Macy's...
    Read more ...