• Creating a Consistent Customer Experience with Centralized Email Template Management

    10 days ago - By Business 2 Community

    When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well.
    Too often that isn't the case. Email in particular, and especially those that don't originate from marketing, can frequently lack the look and feel of other channels, which can undermine the offer or message you're trying to convey. A recent survey of 200 consumers from Software Advice showed 41 percent of respondents viewed consistency as a more important factor in brand loyalty...
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